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TANG Honghong

TANG Honghong  Ph.D., Assistant Professor

Department of   Marketing

Business School, Beijing Normal University 

Beijing 100875, China


2010-2016 Ph.D. in Beijing Normal University 
2014-2015 Visiting Graduate student in Duke University
2006-2010 Bachelor in Fuzhou University
Work Experience
2019- Beijing Normal University
2017-2019 Postdoc in Beijing Normal University
Research Interests consumer science, neuromarketing, emotion and decision-making, morality, hyperscanning and group decision-making

Courses Taught

Consumer behavior research

(EXAMPLE:Environmental Economics (Undergraduate))

Research Projects National Natural Science Foundation of China (NSFC): The neural correlates of group moral decision making in multiple-person interaction. 31800958, 2019-2021
China Postdoctoral Science Foundation: The neural correlates of inaction inertia. 2018M630103, 2018
Honors and Awards
2018 Fellowship in Summer Seminars in Neuroscience and Philosophy, Duke University
  • MainJournal Articles
  • Tang, H., Zhang, S., Jin, T., Wu, H., Su, S., & Liu, C. (2019). Brain activation and adaptation of deception processing during dyadic face-to-face interaction. Cortex, 120, 326-339.
  • Tang H. Lu X., Cui Z., Feng C., Lin Q., Cui X., Su S., Liu C (2018). Resting-state functional connectivity and deception: Exploring individualized deceptive propensity by machine learning. Neuroscience. 395:101-112.
  • Tang H., Wang S., Liang Z., W Sinnott-Armstrong, Su S., Liu, C (2018). Are proselfs more deceptive and hypocritical? Social image concerns in appearing fair. Frontiers in Psychology. SSCI. 9: 2286.
  • Zhu, R., Xu, Z., Tang, H., Liu, J., Wang, H., An, Y., . . . Liu, C. (2018). The effect of shame on anger at others: awareness of the emotion-causing events matters. Cognition and Emotion, 1-13.
  • Tang H., Lu X., Su R., Liang Z., Mai X., & Liu, C. (2017). Washing away your sins in the brain: physical cleaning and priming of cleaning recruit different brain networks after moral threat. Social Cognitive and Affective Neuroscience, 12(7): 1149–1158.
  • Tang H., Ye P, Wang S, Zhu R, Su S, Tong L and Liu C (2017) Stimulating the Right Temporoparietal Junction with tDCS Decreases Deception in Moral Hypocrisy and Unfairness. Frontiers in Psychology 8:2033.
  • Wu H., Tang H., Ge Y., Yang S., Mai X., Luo Y. J., & Liu C. (2017). Object words modulate the activity of the mirror neuron system during action imitation. Brain and Behavior.
  • Zhu R, Wu H, Xu Z, Tang H. Shen X, Mai X, Liu C (2017). Early Distinction between Shame and Guilt Processing in an Interpersonal Context. Social Neuroscience
  • Zhu R, Shen X, Tang H., Ye P, Wang H, Mai X, Liu C (2017). Self-Punishment Promotes Forgiveness in the Direct and Indirect Reciprocity Contexts. Psychological Reports, 120 (3), 408-422
  • Tang, H., Mai, X., Wang, S., Zhu, C., Krueger, F., & Liu, C. (2016). Interpersonal brain synchronization in the right temporo-parietal junction during face-to-face economic exchange. Social Cognitive and Affective Neuroscience, 11(1): 23-32
  • Lee, S. W., Tang, H., Wan, J., Mai, X., & Liu, C. (2015). A cultural look at moral purity: wiping the face clean. Frontiers in Psychology, 6:577 (contributed equally)
  • Gan, T., Lu, X., Li, W., Gui, D., Tang, H., Mai, X.,… & Luo, Y. J. (2016). Temporal dynamics of the integration of intention and outcome in harmful and helpful moral judgment. Frontiers in Psychology, 6, 2022
  • Wu, H., Ge, Y., Tang, H., Luo, Y. J., Mai, X., & Liu, C. (2015). Language modulates brain activity underlying representation of kinship terms. Scientific Reports, 5:18473
  • Wu H, Mai, X., Tang, H., Ge, Y., Luo, Y.J., Liu, C. (2013). Dissociable Somatotopic Representations of Chinese Action Verbs in the Motor and Premotor Cortex. Scientific Reports 3: 2049
  • Liu, C., Tang, H., Luo, Y.J., Mai, X.Q. (2011). Multi-representation of symbolic and nonsymbolic numerical magnitude in Chinese number processing. PLoS ONE, 6(4): e19373.
  • Mai, X.Q., Ge, Y., Tao, L., Tang, H., Liu, C., Luo, Y.J. (2011). Eyes are windows to the Chinese soul: Evidence from the detection of real and fake smiles. PLoS ONE, 6(5): e19903
  • Su S, Tang, H. (2017). The application of cognitive neuroseience in neuromarketing. Journal of Beijing Technology and Business University (Social Sciences), 32(4):24-33. (In Chinese)
  • Ye P, Zhu R, Tang, H., Mai X, Liu C (2017). The application of functional near-infrared spectroscopy in social cognitive neuroscience. Advances in Psychological Science. 25(5):731-741. (In Chinese)
  • Zhang W, Tang, H., Liu C, Mai X (2016). Hyperscanning Used in the Measurement of the Brain Activity. Studies of Psychology and Behavior 14(6): 834-841 (In Chinese)
  • Gan T.; Li W; Tang, H.; Lu X.P.; Li X.L.; Liu, C., Luo, Y.J. (2013). Exciting the Right Temporo-Parietal Junction with Transcranial Direct Current Stimulation Influences Moral Intention Processing. Acta Psychologica Sinica. 45(9): 1004-1014 (In Chinese)
  • Zheng X.; Zhao L.B. Tang, H. (2012). How do Emotions Affect Number Comparison and Spatial Relations Judgment? Journal of Fuzhou University (Philosophy and Social Sciences).107(1):  97-101 (In Chinese)