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LIU Songbai

LIU Songbai  Ph.D., Professor
Native Place: Heilongjiang
Nationality: Chinese
Department of Strategical Managemen
Business School, Beijing Normal University
Beijing 100875, China
Tel: +86 10 5880 7847
1995 Vienna University of Economics and Business Administration, Ph.D. for Management
1984 Beijing Normal University, Master of Economics
1982 Beijing Normal University, Bachelor of Economics
Work Experience
1984 to date Lecturer, Associate Professor, Professor, Vice-Dean, Beijing Normal University
1990-1996 Lecturer, Vienna University of Economics and Business Administration
Visiting Professor, Otto- von-Guericke-University Magdeburg in Germany
Visiting Professor, Tiffin University USA
2007-2008 Director, MBA Center of Beijing Normal University
2008-2012 Librarian, Library of Beijing Normal University
2013 to date-
2013 to date
2016 to date
Dean, International Business School of Beijing Normal University Zhuhai
Visiting Professor, City University of Macau, Master and DBA Tutor
Visiting Professor, Panyapiwat Institute of Management Thailand, PhD Tutor
Research Interests
Management, Strategic Management
International Management
Change Management
Management Consulting
Courses Taught
Management (Undergraduate)
International Management (Undergraduate)
International Management(Graduate)
Management Consulting(Graduate)
Research on frontier issues of Management(Graduate)
Strategic Management(Graduate)
Case Study of Business Administration
Professional Societies/Activities
  • Executive director, Research Institute of Sustainable Development Zhuhai
Social Service/Work
  • Board member of China Western Returned Scholars Association (WRSA)
  • Board member of Beijing Returned Overseas Chinese Association
Research Projects
  • The Bureau of Zhuhai City, the Third National Economic Census Research Project: “Study of Zhuhai City Transformation and Upgrading of Industrial Structure Adjustment”,” Study of Zhuhai City Development of a new form of finance”, “Study of Zhuhai City Development Status small and micro enterprises”, Study of Zhuhai City Development of e-commerce”, Study of Development of tourism”, Study of Development of Cultural Industry”,2015-2016
  • Changping District Development and Reform Commission, "Twelfth Five-Year Plan" key Research Project: "A Study of Industrial Structure for Beijing Changping District ",2010-2011